We wanted to have something more than a spoke card.
Beside our BikeFilmNight and CoffeeShopRide, we needed a little extra to show that there is a real fixed gear and single speed community in Exeter.
During a HandmadeArcade organized by NoGutsNoGlory , we met Michael Jennings. His work is neat and detailed…ideal for a visual identity.
After a few exchange of emails and ideas regarding the main subject then the fonts and the layout, Mick came up with this one:
Why a bird?! Why not! It was important for us to have something not featuring a bike or anything directly linked to the minimal geometry of a cycle.
